The Windows 10 migration rate across different industries, from transport and retail to the public service and entertainment, has been slow for a while. Reports suggest that about 30% of enterprises and organizations will keep using Windows 7 and postpone the migration for as long as possible. As such, there’s no better time for Apple to take advantage of Windows 7 end of support and expand the market share for its Mac platform.
Just how many Windows 7 devices can Mac replace?
Nobody expects all the roughly 250 million current Windows 7 users to move to Apple’s OS right away once Microsoft ends support for the OS. But third a billion PCs present a massive potential for the growth of Mac’s market share. This notion has the backing of cost analysis, statistics, and a stronger enterprise user preference for Apple platforms. Several factors may influence users (at least in their tens of thousands) to transition from Windows 7 to iOS or Mac platforms. For starters, hanging on to Windows 7 beyond its EOS may cost an organization up to $200 per device in extended Microsoft support fees. So, enterprises that don’t wish to move to Windows 10 right away may opt for a cheaper but technically viable option like an iPad or a Mac PC. Also, research indicates that most workers prefer to use Apple products if available. As such, organizations seeking to attract and retain a highly productive workforce may have to offer iOS or Mac devices as an option. Mac sales soared in 2019, and the increased appetite for Apple technologies as Windows 7 popularity declines may be what the company needs to take its PC market share to the next level. READ NEXT: British government officially warns you to stop using Windows 7
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