Yesterday, BSkyB informed that the Redmond company will not appeal the court ruling which means this can be considered as a final result in this legal battle. The British broadcasting company will let Microsoft use the brand for an unspecified amount of time, but one that should be enough for the company to come up with a new brand and a new name. Microsoft has confirmed court’s ruling: If you remember, Microsoft lost another branding battle on European grounds. In the beginning, Microsoft called “Metro” its Windows 8 user interface and applications. The German retailer Metro AG managed to make Microsoft quite the “Metro” moniker, without even having to go to court. BSkyB’s comments on their tradermark win:
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