In Microsoft’s web browser, customers can see product ratings and apply coupons without having to type out every detail of their purchase.
$800 million saved
Microsoft announced its Edge browser has reached 1 billion monthly users. The company also revealed that users have saved over $800 million in shopping by using the browser. The figure was actually derived from the company’s earnings call with the aim of discussing FY22 Q2.
Price comparison and coupon features
Last year, Microsoft launched price comparison and coupon features in its Edge web browser. Those tools have saved more than $800 million for people using Edge. Microsoft reported that its total advertising revenue, which includes traffic to services such as LinkedIn, had surpassed $10 billion over the last 12 months after taxes. Although Microsoft Edge’s shopping features have saved users money, its promotions have also drawn concerns from industry experts. Last year, Microsoft’s announcement that they would be adding buy-now, pay-later capabilities to their Edge browser generated some discussion on the Internet about what kinds of technologies ought to be built into browsers. Have you shopped online using Microsoft Edge before? Share your experience with us in the comment section below.
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